In honor of Breast Cancer Awareness Month last month, Chevrolet announced a partnership with the American Cancer Society for the seventh year in a row. This partnership focuses on the support of the society’s Making Strides Against Breast Cancer® walks.
Chevy’s past contributions, not including this year, have added up to more than $7.7 million for the American Cancer Society, which means more than $1 million a year. While Chevy hasn’t released totals from this year’s contributions, we expect it to be on par with previous donations.
How did Chevy help out? Chevrolet, as well as participating dealers, sponsored events and teams for the walks and even put together their own teams to join in on the walks. General Motors, in keeping with breast cancer awareness, lit up the Renaissance Center (its global headquarters in Detroit) during the month of October.
“The Chevrolet team knows how important it is to be part of the fight against breast cancer, as many of our own family and friends have been affected by the disease,” commented Paul Edwards, U.S. vice president, Chevrolet Marketing. “We are proud to partner with the American Cancer Society and our dealers once again to raise awareness and funds for research toward a cure.”